My goal as a publicist is to help outstanding artists in non-commercial genres get the recognition they deserve. To this task, I bring over 20 years of music industry and media experience, a love of innovative roots, world and pop music, a commitment to social justice and a passion for telling stories through the media. I’m conversantly bilingual and experienced working with media in all regions of Canada.
For almost a decade, I was the National Sales and Marketing Coordinator and in-house publicist at Festival Distribution, Canada’s independent distributor of roots world and jazz music. There, I had the privilege of providing publicity services for many leading roots, world, jazz and pop artists including Juno Award winners, The Wailin’ Jennys, David Francey, Kiran Ahluwalia and James Keelaghan; renowned Malian musician, Rokia Traore and Canadian alt.pop icon, Jane Siberry. I also provided occasional publicity support to Ani DiFranco, the Del McCoury Band, Ricky Skaggs and Tom Russell.
Since setting up my independent publicity business in 2005, I have continued to work with some of the most exciting Canadian and international artists in these genres – both established and up-and-coming. Among them, Latin Grammy-winner Alex Cuba; Juno-winners David Francey, Le Vent du Nord, James Keelaghan and Compadres; WCMA winners the Bills and Joel Fafard and FOLQUEBEC Lifetime Acheivement Award winner Penny Lang. I am also proud to have served for four years as the publicist for the Canadian Folk Music Awards.
In addition to my music industry work, I have a history of social justice activism and have contributed my publicity and PR skills to several organizations dealing with human rights, access to information issues and HIV/AIDS. I appreciate the political and social commentary that forms part of many artists’ work and I bring this sensitivity to my work on their behalf.